Ticket Sales

Every music event is a challenge in itself, and one of the factors that determine the success is the number of tickets that were sold. Slow and stagnant sales is something no venue wants to see. Let us help you with five proven tips on boosting your music event sales that will help you reach your goals.

1. Discounts
Everybody likes discounts, and they are a great way to sell more tickets, but you have to be smart about it too and careful planning is key. The most common type of discount on music event sales are “early bird” deals. As they say, early bird gets the worm, or in this case, a bargain price on their ticket.

Make sure to give discounts to those who buy a large number of tickets, say, 8 or more. This way, you are encouraging attendees to invite friends to the event. Give discounts and special prices to families, as such deals are a great incentive. For instance, you can sell tickets for children for a fraction of a price, or offer free entrance for children up to a certain age.

2. Marketing Campaign and Social Media
Track your marketing campaigns to get valuable insight into your audience: who they are, their age, interests, location, and more. Aside from that, you can also test how your audience responds to your campaigns and see which promotional channel works best.

Once you identify the channel, double down on it. For instance, social media platforms are super successful for music events. Use Facebook and Twitter for concert promotions, and remind your followers regularly about upcoming events.

Also remember to engage in conversation with your followers. Today, followers want more from you than just advertising, they wish to be actively engaged with you, and Twitter, Instagram and Facebook are perfect for this.

3. Competitions and Ticket Giveaways
Create a competition and offer a number of tickets for free. Although you won’t get any revenue from those free tickets, they can bring you much more attendees if you do it right.

You can host a Facebook giveaway, and require those who wish to enter to like and share your post. All of their friends will see the event, join in, and share more. There will also be those who will buy tickets immediately once they see your event on their friend’s timeline.

4. Partners, Sponsors and Branding
Partners and sponsors help you with marketing your event. You can leverage their advertising power and offer discounts and freebies with every ticket sold. Don’t forget about branding either: if you wish to truly make an impact, work on making your venue recognizable instantly. Memorable graphics and taglines will make you stay in the minds of your customers.

5. Attractive Venue Website
All the marketing in the world won’t help you if your venue website is outdated, or even worse, you don’t have one. A professional looking website with great design, branding and user friendliness is what you have to aim for.

Users should navigate the website easily, and see what’s scheduled as soon as they visit your site. For music events, having an event calendar on the site is key.

For each event, make sure to write descriptions about the artist, and include links to their music (for instance on Spotify), as well as their Facebook pages and other channels too.